Drive More Leads From Your Google Ads Campaigns

Reducing the cost per lead in your Google Ads campaigns can be challenging, particularly in competitive industries like B2B, healthcare, and real estate. To ensure efficient conversions, it's crucial to set up everything correctly. Here are a few essential rules and expectations to consider.

1. Verify Conversion Tracking

 Check your conversion tracking setup. Many Google Ads accounts have incorrect configurations. Consider seeking professional assistance to review or establish accurate tracking systems if needed. It's worth the investment.

2. Start with Search Campaigns

For lead generation, begin your journey with Search campaigns. They can be easily adjusted to target high-intent users, increasing the likelihood of conversions even before implementing additional steps.

3. Test Different Landing Pages

Craft a well-designed landing page that aligns with the specific ad and keywords that brought users to click. It should make a strong first impression and effectively communicate your value proposition. Remember, if your brand is not well-known, your landing pages need to work harder to convey your value..

4. Monitor Impression Share Metrics

Lead generation follows the path of least resistance. Keep an eye on your impression share, top impression share, and absolute impression metrics. Aim to rank within the top four results or higher to increase clicks and engagement. Quite often you'll find after someone has submitted 1 or 2 leads they'll finish their journey, so get in early.

5. Have Patience with Smart Bidding

If you're using smart bidding, such as Maximize Conversions, be patient. It typically takes 15 to 30 days for these strategies to optimize and lower the cost per lead. Allow your campaign sufficient time to deliver results.

By implementing these strategies, you can optimize your Google Ads campaigns and reduce the cost per lead, ultimately improving your return on investment.