How to Reduce Spam Leads from Google Ads

If you're a business owner or marketer running Google Ads campaigns, you're likely familiar with the frustration of receiving spam leads through your lead generation efforts. Fortunately, there are strategies to help improve the quality of your leads from Google Ads.

Optimizing Your Lead Form with CAPTCHA

One effective solution is to optimize your lead form is by adding a CAPTCHA. CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a security measure that helps prevent bots from submitting forms on your website, which can significantly reduce the number of spam leads you receive from Google Ads.

Requesting More Information for Google Ads Lead Generation

In addition to a CAPTCHA, you can also increase the friction of your lead form by requesting more information from your prospects. By asking for additional details such as phone numbers, addresses, or job titles, you can deter bots and improve the quality of your leads from Google Ads. While this additional step may discourage some potential leads, it also ensures that those who do fill out the form are genuinely interested and more likely to convert into paying customers.

Best Practices for Google Ads Lead Generation

In addition to these strategies, it's important to follow best practices for lead generation, including using clear and concise language, keeping your lead form short and sweet, offering incentives, and testing and refining your approach. Ticking all of these boxes should result in a significant improvement in lead quality.